LFC Communications, Inc., the in-house ad agency and member of the LFC Group of Companies, delivers
specialized auction marketing solutions for all FRE.com auctions. Expertly directing each and
every aspect of an auction campaign, the team of talented professionals provides;
creative design and development
media planning/buying
signage coordination
direct mail management
publicity and media relations
Committed to creating effective, results-driven auction marketing campaigns to attract the
largest audience of motivated buyers, LFC Communications, Inc. is a leader in this specialized
marketing field.
Each piece of advertising material produced includes a unique URL with a media
code, i.e., www.LFC.com/123B2. This specific URL sends the prospective buyer to the
webpage for that specific auction on FRE.com, while our proprietary Media Tracking System
logs it and delivers real-time results on ad response rate in relation to media cost. This
valuable information assists the marketing team at LFC Communications, Inc. with delivering
a cost-effective and successful auction marketing campaign.
