In what was then the 11th largest bankruptcy in the US, the sale of the former headquarters of Adelphia were entrusted to LFC by the US bankruptcy court. 15,000 online visitors from as far as South Africa and Japan were drawn to the auction due to the "over-the-top" opulence of the building valued at approximately $20,000,000, and the $1,000,000 minimum bid. The broad advertising and marketing campaign was strongly supported by the public relations initiative and general press interest. In a story fit for a dramatic TV series, the auction had two rounds of bidding and two defaulted buyers, but the third time was a charm and the building was successfully sold.