Why Auction? Accelerates On-Market Timeframe for an Expedited Sales Short timeframe aggressively markets your property Published Bid Deadline creates a sense of urgency and sets a certain date for sale Focuses Attention on Your Property Unique selling approach will create interest and buzz Auctions attract serious and qualified buyers looking to purchase at fair market value Achieves the Highest Possible Purchase Price Competitive and transparent bidding process Patent-pending feature Last Call® automatically extends the initial Bid Deadline as bidders continue to compete for your properties, optimizing the final price points Faster Closing All property documents and disclosures are available to buyers online for their due diligence A non-contingent sale What differentiates LFC.com from other real estate auction programs? Online real estate auctions are an innovative and effective sales option delivering remarkable results for real estate sellers like developers, investors, landowners and financial institutions. A combination of proven marketing strategies and sophisticated Internet technology sets LFC.com apart from competitors. As an established real estate auction company, with more than thirty years of experience conducting traditional sealed bid and outcry auctions, LFC has embraced the Internet to deliver to sellers the best of both worlds: the safety of the sealed bid format and the competitive nature of the outcry auction format. Each LFC auction campaign begins in a Sealed Bid format, allowing our clients the opportunity to accurately measure the depth-of-market and then decide to either accept a Sealed Bid or transition the property to an Online Auction format. When there is ample depth-of-market and buyer interest for a property, the competitive nature of the online bidding format will deliver to sellers the highest possible purchase price for their property. Auctions draw attention; but online auctions draw global attention. Each auction marketing campaign in our online program is expertly handled by the seasoned professionals of our in-house marketing agency, LFC Communications Inc., who develop a comprehensive communications campaign that incorporates all facets of media including print, broadcast, Internet, direct mail and public relations. With a focused and well-executed advertising campaign, the goal is to gain extensive exposure of the property; therefore, generating interest from the highest number of potential buyers in an accelerated timeframe. Our proprietary Internet auction technology, the Media/Prospect Tracking System (MPTS), delivers real-time results on ad response and buyer interest. The valuable insight of these metrics allow for a targeted, cost-effective marketing campaign, and assists the marketing team in identifying an audience with the most “buyer potential.” Ultimately, our objective is to deliver to sellers the absolute highest value for their property. Our patent-pending Last Call® feature lets serious buyers compete by automatically extending the bid deadline until the bidders reach their maximum price threshold and no further bids are placed. Seller's Frequently Asked Questions What are the benefits of selling my property using the Online Auction method? Selling property through an Online Auction allows sellers to quickly dispose of standing inventory, cutting carrying costs. Auctions are a non-contingent, accelerated sale, with most properties closing within 30 days. Sellers also benefit from the global exposure that the Internet delivers—reaching more potential bidders translates into a higher price points. Furthermore, Online Auctions draw the highest number of potential buyers by eliminating any barriers to entry. Rather than having to show up at a specific venue on a certain day, bidders can participate from anywhere in the world and from the convenience of their own computer. What types of property does LFC auction? LFC.com is designed to sell commercial and industrial property, such as rural land parcels, mapped lots, vacant office buildings and warehouses, for developers, investors and financial institutions. If you are interested in auctioning residential property, please visit the Freedom Realty Exchange® website at www.FRE.com. Am I required to sell my properties to the highest bidder? Most of the properties we auction on the website are sold with reserve, meaning that the sellers set an undisclosed “release price” and may choose to reject any bids that do not meet the release price. How will my property be marketed? Our full-service, in-house advertising, marketing and communications agency, LFC Communications, Inc. produces effective and results-oriented marketing campaigns for every auction. Each campaign incorporates print advertising on a local, regional, national and international level, as well as targeted Internet advertising, email and direct mail campaigns, radio and extensive public relations exposure. By utilizing state-of-the-art media research software, a proprietary tracking system, which delivers real-time results on ad response and buyer interest, and creative in-house production capabilities, the agency’s experienced marketing professionals execute the most focused, cost-effective advertising campaign for every auction. Do buyers feel comfortable purchasing something as significant as real estate over the Internet? Yes! We have been selling commercial real estate and land on LFC.com for over 10 years. In our experience, well- established auction websites, like eBay®, combined with a growing acceptance of technology has made real estate buyers feel much more comfortable with the process of online bidding and making major purchases over the Internet. Our experienced and knowledgeable Auction Managers are available over the phone to guide each bidder and prospective buyer through the auction process and answer any questions they may have about the property. Detailed documents, disclosures and other information on each property are available on the website for interested buyers to download, in order for them to thoroughly conduct their due diligence. Where will the auction be held? All of our auctions are conducted via the Internet, on our website www.LFC.com. Our convenient online auction format allows all bidders to place bids from their own computer, in the privacy and comfort of their own home or office. Contact our New Business Department at newauctions@lfc.com or (800) 966-0610 to set up a Demo and discover how an Online Auction can work for you!